C by GE : We leveraged the equity of GE, but gave it a fresh sensibility. Simplicity and humanity guided everything—from the name to typography to packaging—and with an added element of surprise. By establishing C by GE as an essential part of everyday li

C by GE : We leverag...

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C by GE : We leveraged the equity of GE, but gave it a fresh sensibility. Simplicity and humanity guided everything—from the name to typography to packaging—and with an added element of surprise. By establishing C by GE as an essential part of everyday li

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